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How to Use Customer Testimonials Legally

4/15/2021

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Where do you find a good plumber? Who can recommend a good Italian restaurant? Who is the best divorce attorney in town? Sometimes these answers are found by asking family, friends, and neighbors, but many people find answers to these questions on social media and review sites such as Google, Yelp, Amazon, Facebook, and TripAdvisor. Customer reviews and testimonials are excellent marketing tools for a business because they build trust and goodwill and showcase your brand’s history. However, before you use them to promote your business, you need to be aware of what you can and cannot do.
The Federal Trade Commission (FTC) is...

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  • Home
  • Practice Areas
    • Business Law >
      • Business Formation
      • Annual Corporate Maintenance
      • Contracts
      • Employment Agreements
      • Tax Matters
    • Commercial Transactions >
      • Corporate and LLC Formation and Planning
      • Employment Agreements
      • Tax Matters
    • HOA Law Homeowner's Association
    • Litigation, Arbitration & Dispute Resolution
    • Real Estate & Land Use >
      • Contracts and Construction Contracts
      • Zoning and Land Use
    • Restaurant and Hospitality
    • Wills & Estate Planning
    • Special District & Local Government Representation
  • Attorneys
  • News, Events & Resources
  • Careers
  • Contact Us